The Ultimate 100+ Item Email Marketing Checklist
Get access to our comprehensive email marketing checklist with over 100 actionable items covering legal compliance, content optimization, deliverability and lead capture, scheduling best practices, and more.
Items covering deliverability, scheduling, content optimization & more
Based on analyzing billions of messages sent by GetResponse clients
Increase in average open rates by our customers after using this formula
See how easy it is to get access
Once you fill in your name and email, we’ll send you a link to the checklist — it’s a Google Sheet that only we can edit. To start using your own editable version:
Open the link in your email.
In the menu, click File > Make a copy to create your own version.
Give your copy a name you’ll recognize.
If prompted, click Allow access to see the signup banner and start using the checklist.
Email marketing still rocks 🎸
*If you play the right notes
Email marketing is still going strong with engagement metrics on the rise. But your results depend on a solid strategy and smart execution. That’s why we’ve created the ultimate checklist to ensure you're not missing any detail.
↓ Here's why you can count on GetResponse ↓
🤯
4.4 billion emails analyzed
Our checklist is based on analyzing billions of messages sent by GetResponse clients who have at least 500 contacts. Here are their average results:
39.6% open rate
3.25% click-through rate
8.62% click-to-open rate
🔥
Six years of tracking email data
At GetResponse, we've tracked compliance and deliverability changes alongside our clients' email performance for years. We have a clear idea of what can boost email deliverability and, ultimately, engagement metrics. Our clients' results:
25+ years of experience in the market
CTR increased form 1.89% to 3.2%
↓ Want to achieve similar results? You know what to do ↓
Completely free, data-driven & verified by email marketing experts
Expectations
❌ No way they're giving this away for free
❌ Stock marketing guru tips that don't work
❌ They're trying to sell me something
❌ Probably won't improve my deliverability
❌ US/Europe centric (GDPR, CAN-SPAM)
❌ I'd probably need a Microsoft excel license
Reality
✅ 100% free of charge
✅ Based on actual data from our clients' emails
✅ Featured tools are free/have a free trial
✅ Up to date tips on compliance & deliverability
✅ Covers markets worldwide (LGPD, DPDPA)
✅ Copiable/downloadable Google Sheet
Everything you need in one spreadsheet
Here's what our email marketing checklist includes ✅
Legal compliance & deliverability guidelines
Email strategy, planning & design tips
Content optimization tips
Scheduling best practices
30+ helpful links and resources
Do not forget these steps!
1. Get access to the link_
Click on the button below, fill out the form, and you'll receive the link to the checklist.
2. Make a copy_
After getting the link to the file, in Google Sheets, click on "File" and then make a copy.
3. Start ticking boxes!
Now that you have your copy of the sheet you can start checking off items on the list!
FAQ
Simply fill out the short form with your name and email address. We'll immediately email you with a link to the checklist so you can access it whenever you want. We'll also provide the link to it on the next page.
No, the checklist is provided as a Google Sheet, which you can access for free with any Google account in your browser.
Once you open the link in your email, go to the menu and click File > Make a copy to create your own editable version. You can then customize and use it as you like.
We do not grant editing access to the main file. You have to create your own copy. To achieve that, open the link in your email, go to the menu, and click File > Make a copy to create your own editable version. You can then customize and use it as you like.
Absolutely. This checklist is completely free – no hidden charges, no credit card required.
- Legal compliance & deliverability guidelines
- Email strategy, planning & design tips
- Content optimization tips
- Scheduling best practices
- 30+ helpful links and resources
This checklist was created by our team of email marketing experts and it's also based on data of over 4 billion GetResponse clients who achieved over 39% open rates and 3.25% click through rates.
Yes, this checklist outlines the proven techniques and best practices billions of clients used to achieve over 39% open rates and 3.25% click through rates.
First, check your spam or promotions folder. If you still don't see it within a few minutes, contact us, and we'll send it to you right away.
Of course! Once you've made your own copy, you're welcome to share it with colleagues or collaborators.