Friction is the Silent Loyalty Killer
Support, Rewards & Communication in Health, Wellness & Beauty
New research from 3,000 consumers and brands in Health, Wellness & Beauty reveals the loyalty blockers customers actually notice: rewards that feel out of reach, messages that miss the mark, and support that arrives too late.
Join GetResponse and Text to learn how to turn loyalty into a smoother, higher-performing experience—automated where it should be, human when it has to be.
45 minutes + live Q&A • Practical examples for HBW ecommerce teams • No fluff
Save your seat for May 13th | 15:00 (Warsaw time)
Key Statistics
Recognition matters: 89%+ say it’s important to feel recognized or rewarded
Loyalty gap: 67% believe brands favor acquisition over existing customers.
Friction kills loyalty:
Rewards take too long (24%)
Points expire too quickly (20%)
Offers feel generic (17%)
Too many promos (16%)
What you'll learn
✓ Where loyalty actually breaks (and why customers churn silently)
✓ How to remove friction from rewards, messaging, and support
✓ Why email wins loyalty - and how to use it properly
✓ How to combine automation and human support without scaling chaos
✓ What top brands do differently to drive repeat revenue
Meet your hosts
Jack Ramsay
Brand marketing lead
Jack Ramsay is a recognized expert in brand marketing, digital strategy, and storytelling with over a decade of experience. A data-led creative leader, he’s passionate about turning insights into brand stories that resonate.
Dariusz Madetko
AI-first Customer Service Manager
Dariusz focuses on reducing friction in customer support and improving brand communication. At the intersection of automation and AI, he develops solutions that combine efficiency with human connection to drive retention.
Reserve your seat
45 minutes + live Q&A • Practical examples for HBW ecommerce teams • No fluff
Save your seat for May 13th | 15:00 (Warsaw time)