Life After Email Open Tracking:
Navigating the New Rules (and What Comes Next)
A practical session on the new CNIL and Garante guidance for email marketers in France and Italy
Open tracking pixels are changing under new rules from France's CNIL and Italy's Garante - and with them, how marketers need to measure email engagement.
Join deliverability and data privacy expert Laurent Garnier (IKUSITA Consulting) and customer experience authority Steven Van Belleghem (bestselling author, Nexxworks) for a practical look at what's actually required, how to stay compliant, and why the shift toward consent-driven marketing is an opportunity - not just an obligation.
45 minutes + live Q&A • Save your seat for 22nd September, 3pm CET
Why this matters beyond France and Italy:
These regulations are early signals of a broader shift in how email engagement gets measured - driven not just by regulators, but by platform changes like Apple Mail Privacy Protection already distorting open-rate data everywhere.
If you send email to any market, the fundamentals covered here - consent, trust, and measuring engagement without relying on opens - apply well beyond the two countries covered in this session.
What you'll learn
✓ What's changing under CNIL and Garante, and by when
✓ Practical steps to stay compliant without losing visibility into engagement
✓ How to build trust with customers in a more consent-driven landscape
✓ Live Q&A with our panel of experts
Meet your hosts
Steven Van Belleghem
Bestselling Author & Keynote Speaker
Bestselling author (The Conversation Company, Customers the Day After Tomorrow) and international keynote speaker on customer experience, trust, and digital transformation.
Laurent Garnier
AFNOR-certified DPO & Email Deliverability Expert
AFNOR-certified DPO and email deliverability expert with 20 years' experience. Leads the Deliverability Working Group at Alliance Digitale and has advised directly on the CNIL's pixel guidance.
Reserve your seat
45 minutes + live Q&A • Practical examples for HBW ecommerce teams • No fluff
Save your seat for September 22nd | 3PM (CET)